Ad $

We were in Iowa this week where political ads are everywhere on television. The candidates are spending big $ for prime spots.

Business spend $ on advertising. Kay Jewelers has run several full page ads this week in USA Today. That has to have cost big $.

$ is spent on carefully placed ads on this website even. Without pop-up blockers, my adventures surfing would be hampered with ads - small ads, large ads, video ads, some with audio.

Ad $ for the Super Bowl is priced by the second. How many memorable ads during unmemorable games. How often the morning after the discussions are about the ads and not the game?

Millions, billions spent and we are the targets.

Look here, look at me, want me, look like me, feel like me. Advertising is a science.

The old adage is buyer beware. Don't fall for the seduction. Carefully check the substance.

'til later