Most Americans will watch tomorrow's big game. We will be cheering on the Steelers because we have a friend who is so excited about the game but really we want to see a good game. A back and forth, exciting game.
There is another spectacle we will see at the same time. I know there are millions of $ less being spent to advertise than originally planned. Some big spots will be vacated because the company is laying off thousands of employees. They felt it was the best thing to do in light of their new economy.
As you watch these creative vignettes, ask yourself what they are selling. The big horses, spotted dogs and conversing frogs are selling beer. The baby at the keyboard wants you to use his brokerage firm. What were the cowboys herding cats selling?
The world of advertising has surely done a number on us all. We are convinced that "they" know the way to happiness. The pursuit of happiness for us must include their shipping trucks, their green cars, their laxative, their online employment company.
In the end, we need to examine what is our true happiness. It is smooth skin, a flat screen tv, and new pair of shoes? Are those not temporary happinesses? What is your true happiness?
'til later
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